History and Objective

• HardCast has been developed designed to act as a tool for the HR function of the film and television.
  
• Though post production tools are a plenty, few pre production tools.
  
• Cater to the jobs functions of the millions involved in directly or indirectly in talent sourcing.

Needs and problems of casters Link the 2 probles and what the software would have to do.

• Focus on onscreen display of talent
  
• Offer a Perspective to the director/producer, which is
  a. economical interms of time
  b. access the applicant from various angles.
  
• Facilitate the perspective of writer
  
• Provide the ability of seeking second opinions
  
• Further the dependence of filmmakers and coordinators based on service.
  

• To include some type of inscription
  
• Rely and edit shortlists
  
• Update details with making change at base.
  
• Segregate the process of retrieving pictures and display in the.
  
• Give something more than pictures
  
• Focus the talent, wrt to the part
  
• Ability for decision makers to focus ther requirement.
  
• Provide here/me/now service
  
• Let taltent know the display of their pictures.
  

• There are a lot of roles, they might fit one, but due to the lack of organization of any av agency, their details are bound to be misplaced.
  
• Current processes are done on first found fit.
  
• Photographs/images are expensive and recurring cost.
  
• Once images are distributed, now one know where they lie

• Web sit to cumbersome
  
• Updating cumbersome
  
• Time consuming for user
  
• Second opinions and shortlist don't work.
  
• Security, the portfolios of one artist can be passed on, numbers are not an issue,as an artists objective is people should contact him/ her

To make it economically viable for mediaibc to invest in making a set of systems.
We would have to build applications that sweep the entire spectrum of business vendors.
Make it fit the processes different buyers would need it for.
So if your facilitating the use of artists, you may be a director, producer, ad-agency, client of an ad agency, coordinator, agent, production house, tv channel, do enqire and know about HARDCAST